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We are still trying to get to the bottom of the recent Google ‘Mayday Mayhem’ algorithm change. But it seems like one of the factors which is receiving more emphasis is the Bounce Rate.

So what is Bounce Rate?

Well in the simplest terms it is the amount of traffic that visits your site and either leaves immediately or just reads one page without then clicking onto another page or post on your site. Googles own definition is “The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).“

It’s not clear from Google what it considers to be an acceptable bounce rate, but whatever yours is, you should make an effort to improve it.

The first thing that you need to do is dive over to Google Analytics and examine your bounce rates. (If you’re not using GA then I suggest you start. The information it provides is much more accurate than that supplied from within your C-panel.)

As I mentioned, it isn’t clear where the line between good bounce rate and bad bounce rate fall. But the nearer your rate is to 100% the worse it is. It is widely believed that a good bounce rate for your homepage is anything below Read the rest of this entry »