How to keep your posts alive.
March 28th, 2010
If you’ve done your keyword research and SEO correctly, then you should be getting traffic to your posts for years to come.
But you will need your content to look fresh to your visitors even if those visitors arrive on the post next week, next month or next year.
Before we go on, ask your self this question, the last time you visited a blog and saw that the date on a post was more than a year old, how long did you stay? Did you even bother to read the post? And if you did, was there a doubt in your mind about the validity of such an old post?
A simple solution to keeping your content live and valid in the eyes of your visitors is to remove or hide the Date & Time stamps on your posts. Neither is difficult to do in your Flexibility 2 theme.
To hide the date and time just edit your style.php file and add the following code at the bottom; .postMeta {display:none;} Now save the file and open up the flexibility 2 theme settings. Don’t alter anything, just resave it and you’re done.
To remove the date and time completely edit the index.php and single.php files and remove the entire DIV containing the “postMeta” class.
You can also do the same thing with the date on comments.
To hide them add; .comment-meta {display:none;} and once again resave the theme settings.
These are relatively minor changes and very simple to do, but they could significantly improve the life of your post and reduce your bounce rates.
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Thank you so much, that worked really well – exactly like you said. For a beginner finding out how to adjust simple things becomes extremely difficult as well as trying to find useful guides. Thanks again, and I actually found out where the style.php file is – It is under the label “Appearance” then “Editor” in your wordpress menu, and then down the right hand side of the screen. Something so simple but when you are starting out you know where nothing is and till now I avoided anything to do with changing files as I thought it would be too complicated.
You are welcome Kait. I’m a great believer in sharing knowledge. That way we all get to improve our sites.