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Calculate potential Adsense income.

I wouldn’t normally ‘rip-off’ a post I’d seen on someone else’s site. But I’m a real numbers guy and this post on The Keyword Academy made me get my calculator out before I’d even finished reading it!

So what’s it about?

Basically it’s a simple calculation which could help you work out your potential income from an adsense site.

Now, there are NO hard and fast rules to this stuff, there is NO calculation which is totally accurate, but it is nice to have some sort of rough guide BEFORE you build a new adsense site.

I’ve also added some ideas on where to find high paying Adwords ads and I’ve created a simple spreadsheet to drop the numbers into.

So this is how to work out your potential Adsense earnings before building your site.

Nip over to Spyfu and grab the list of top 100 keywords by ‘Highest Cost Per Click’ then go over to the google keywords tool.

We want to find the amount of global searches for each of the words on our list. We don’t (necessarily) want to get suggestions for new words. So, make sure that you click on the ‘Previous Interface’

And then Edit where the results are tailored for – we want All countries and territories.

Next click on ‘Filter my results’ and check the ‘Don’t show ideas for new keywords. I only want to see data about the keywords I entered’ and un-check the ‘Use synonyms’ box.

Close the options up and paste your word list into the box (one word or phrase per line) and click the get ideas button.

Now export the results in .CSV (for Excel) format and open them up.

Copy and paste each column into this simple, free spreadsheet I created.

Download Free Spreadsheet

The sheet takes the figures and works out for each keyword what the top advertiser is prepared to spend, and of that money, how much the first site on google’s search page for that keyword could make.  It also works out potentially how many clicks the first site could get on the ad as well.

As I said, this isn’t hard and fast and there are a lot of other factors to consider. But hopefully it should give you an indication if it is worth the effort to build a site for a given keyword.

Thanks to Court for the original post. If you haven’t visited to The Keyword Academy I suggest you go there and have a look.

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12 Responses to “Calculate potential Adsense income.”

  • Making money in the Internet is not so simple as many people think, make money working online with simple membership websites, or CPA is one of the most often choices, but this is not so easy . One of the easiest ways, maybe not so profitable as CPA is AdSense websites, there are a thousands of great templates optimized for this , promotion of niche keywords in search enginesis is very simple.

  • Ron says:

    The calculator is a bit of an over simplification. You would not only need the number one spot in the organics but also 100% of market share. Perhaps a better ratio would be towards your own traffic and the number of impressions to impressions one click.

  • Dave Pickett says:

    Hi Ron,

    you are correct in that it is a very simple calculator. However, the sheet does take into account the fact that you need to be the number one in the organics and that you should get around 42% of the search traffic. It also allows for the fact that you won’t get everyone clicking on your ads.

    As I said, this is really just a very rough guide as to if it is worth building a site for a particular keyword or not.

    It not perfect (in fact it’s not even close :-) ) but as a rule of thumb guyide, it isn’t too bad.

    Cheers

    Dave….

  • shebs from mini dv camcorder says:

    Making money on the internet is not easy, you properly won’t money for some time but the trick is not to give up and really believe its possible.

  • Geoff Dodd from Residual Income Blog says:

    Thanks for the inspiring thoughts. Click through ratio x ppc x 68% x a traffic factor will help calculate a return for one specific keyword. Does this ring a bell with you or start to make sense for Adsense? :) Geoff D
    Geoff Dodd@Residual Income Blog´s last [type] ..Free Web Site Scripts Templates Software

  • Aidan from Grim Reaper Costumes says:

    Hey, great post. Im also a numbers guy so reading these types of posts is something I really enjoy. Sounds like youve stumbled upon a pretty powerful technique – I look forward to hearing more about your results :-)
    Aidan @ Grim Reaper Costumes´s last [type] ..Privacy

  • Helen from Halo Costume says:

    Thanks for the free download spreadsheet! I work from spreadsheets all the time but am still a bit of a novice when it comes to creating them so this one will really come in handy for me.
    Helen @ Halo Costume´s last [type] ..Disclaimer

  • Dave Pickett says:

    Hi Helen,

    I’m please that you like it. Remember thogh that it is just an indicator of what you could earn and not a guarantee. Regards. Dave…

  • Adam Short says:

    Hey, I really like the method you’ve overviewed because like you, I’m also a numbers man. Adsense can be very lucrative if you know how to work it right, I wouldn’t try setting up a decent Adsense campaign without following a decent proven method though…
    Adam Short´s last [type] ..About Me

  • James Jones from dvd to avi says:

    You are a Very Skilled Blogger, Either have got quality knowledge of what your discussing or you did some research about calculating potential adsense income. Thanks for this wonderful post.

  • Kate from Panic Away says:

    Google Adsense can be a very effective way of generating a truly passive income online. However in order to generate the most income from Adsense you must be willing to put in the time and effort.

  • It is essential to forecast your potential Adsense earnings before you attempt an new money making campaign using Adsense. Great advice!
    Google Income´s last [type] ..Boost Your SEO with Dofollow Blogs

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